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Market statistics

= Statistics & Demographics =

Consistently, what we’ve found in discussion with participants in the startup space, particularly in Australia, is an overarching blind space when it comes to knowledge surrounding South and Southeast Asia, and the greater Asia region generally.

As a brief introduction, the population demographics below are intended to provide you with, amongst other considerations:

• An indication of relative size
between country populations

An indication of those countries who punch far above
their population’s implied weight (Singapore, for instance)

Food for thought around market size
and – importantly – future market size

A reminder to consider lost opportunities
that may be geographically more productive.

Basic demographics

Internet access

Smartphone penetration

BASIC DEMOGRAPHICS

Location Population
China 1BN 376.049M
India 1BN 311.051M
Indonesia 257.564M
Japan 126.573M
Philippines 100.699M
Vietnam 93.448M
Thailand 67.959M
Myanmar 53.897M
South Korea 50.293M
Malaysia 30.331M
Australia 23.969M
Taiwan 23.78M
Sri Lanka 20.715M
Cambodia 15.578M
Hong Kong 7.288M
Singapore 5.604M
New Zealand 4.529M

Internet access

Country ‘net users
2016
Internet penetration
% of population
Without
internet access
Australia 20,679,490 85.10% 3,629,840
Bangladesh 21,439,070 13.20% 141,471,794
Bhutan 289,177 36.90% 494,926
Brunei 310,205 72.30% 118,669
Cambodia 1,756,824 11.10% 14,070,417
China 721,434,547 52.20% 660,888,785
Hong Kong 5,442,101 74.10% 1,904,147
India 462,124,989 34.80% 864,676,587
Indonesia 53,236,719 20.40% 207,344,381
Kyrgyzstan 2,076,220 34.40% 3,957,549
Laos 1,087,567 15.70% 5,830,800
Malaysia 21,090,777 68.60% 9,660,825
Mongolia 1,069,693 35.60% 1,936,751
Myanmar 1,353,649 2.50% 53,009,777
Nepal 4,962,323 17.20% 23,888,394
New Zealand 4,078,993 89.40% 486,192
Pakistan 34,342,400 17.80% 158,484,102
Philippines 44,478,808 43.50% 57,771,325
Singapore 4,699,204 82.50% 997,302
South Korea 43,274,132 85.70% 7,229,801
Sri Lanka 6,087,164 29.30% 14,723,652
Thailand 29,078,158 42.70% 39,068,451
Vietnam 49,063,762 52% 45,380,438

Smartphone penetration

Country % of pop’n
owning a smartphone
No. smartphone users
Australia 68.6% 16.9M
South Korea 67.6% 34.5M
Taiwan 60% 14.2M
Malaysia 57.5% 18.4M
China 55.3% 782.85M
Japan 55.3% 70.3M
Philippines 44.9% 47.86M
Thailand 43.7% 30.2M
Vietnam 37.7% 36.38M
India 27.7% 374.9M
Indonesia 27.4% 73.15M
Myanmar 21.8% 11.72M

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