Why Startup News Asia?
As to ‘why’, it’s an interesting space, with countries rapidly becoming sophisticated in technology, concept and funding. Accelerators and VC funds are making forays into previously-untouched locations and governments are taking unprecedented steps towards making it easier for them to do so.
News items may cover hardware, web, mobile, fintech or almost any other kind of startup in or close to Asia or Australia. This covers startups in South Asia, with India as the primary example, and wider Southeast Asia, alongside startups in both Australia and New Zealand – Oceania, more formally.
Additionally, whilst the focus is news about startups in Asia and Australia, there is obviously an impact on those regions when news in the same fields breaks outside of Asia; our intention with Startup News Asia is as much to be a source of research, knowledge and insight for Asia’s startups as it is to be a channel for finding out about startups in Asia and Australia.
Startup News Asia’s target audiences are diverse, with a particular focus on the time-poor professional space – time-poor, but wishing to remain on top of tech developments, in quickly-read short format – hence our use of social media as primary channels.
In these terms, and at first glance, our audience is:
• readers – headline knowledge rather than in-depth analysis
• observers – an overview rather than drill-down detail
• commentators – at-a-glance, rather than deep, expertise
By also aggregating news through both a mobile news app and print publications, however, we also cater to a returning audience: in print, we provide a quarterly snapshot and, by mobile, we provide a history of items read which can be referred back to at a later date.
Who’s behind this?
Connect with me on LinkedIn
for a more formal look at my background.
The Publishr platform is an undertaking that sits alongside Startup News Asia, having developed from a short-form print format which we’ve run with for some time.