= Statistics & Demographics =

Consistently, what we’ve found in discussion with participants in the startup space, particularly in Australia, is an overarching blind space when it comes to knowledge surrounding South and Southeast Asia, and the greater Asia region generally.

As a brief introduction, the population demographics below are intended to provide you with, amongst other considerations:

• An indication of relative size
between country populations

An indication of those countries who punch far above
their population’s implied weight (Singapore, for instance)

Food for thought around market size
and – importantly – future market size

A reminder to consider lost opportunities
that may be geographically more productive.

Basic demographics

Internet access

Smartphone penetration

BASIC DEMOGRAPHICS

Location Population
China 1BN 376.049M
India 1BN 311.051M
Indonesia 257.564M
Pakistan 188.925M
Bangladesh 160.996M
Japan 126.573M
Philippines 100.699M
Vietnam 93.448M
Thailand 67.959M
Myanmar 53.897M
Republic of Korea 50.293M
Malaysia 30.331M
Australia 23.969M
Sri Lanka 20.715M
Cambodia 15.578M
China, Hong Kong SAR 7.288M
Lao People’s Democratic Republic 6.802M
Singapore 5.604M
New Zealand 4.529M

Internet access

 

Country Internet users
2016
Internet penetration
% of population
Without
internet access
Australia 20,679,490 85.10% 3,629,840
Bangladesh 21,439,070 13.20% 141,471,794
Bhutan 289,177 36.90% 494,926
Brunei 310,205 72.30% 118,669
Cambodia 1,756,824 11.10% 14,070,417
China 721,434,547 52.20% 660,888,785
Hong Kong 5,442,101 74.10% 1,904,147
India 462,124,989 34.80% 864,676,587
Indonesia 53,236,719 20.40% 207,344,381
Kyrgyzstan 2,076,220 34.40% 3,957,549
Laos 1,087,567 15.70% 5,830,800
Malaysia 21,090,777 68.60% 9,660,825
Mongolia 1,069,693 35.60% 1,936,751
Myanmar 1,353,649 2.50% 53,009,777
Nepal 4,962,323 17.20% 23,888,394
New Zealand 4,078,993 89.40% 486,192
Pakistan 34,342,400 17.80% 158,484,102
Philippines 44,478,808 43.50% 57,771,325
Singapore 4,699,204 82.50% 997,302
South Korea 43,274,132 85.70% 7,229,801
Sri Lanka 6,087,164 29.30% 14,723,652
Thailand 29,078,158 42.70% 39,068,451
Viet Nam 49,063,762 52% 45,380,438

Smartphone penetration

 

Country % of pop’n
owning a smartphone
South Korea 88
Australia 77
New Zealand 70
Malaysia 65
China 58
Japan 39
Vietnam 35
Philippines 22
Indonesia 21
India 17
Pakistan 11